After a decade of building in the consumer startup space, I desired to play a different game. One where I serve by empowering other powerful CEOs, leaders, and teams. A game where we find and address the inner dynamics beneath the surface, and together we watch the business metrics change. Because that is the work that FUELS our leadership and help us realize our dreams. (Yes, that’s where the magic comes from.)
Said another way, I help you stay grounded in not only what you need to DO to reach your goals, but how you want to FEEL while on the journey to reach them.
And trust me...I've been there. I intimately know the highs and lows of entrepreneurship. I’ve pitched on the stage of a sold-out Boulder Theater, celebrated years of hockey-stick growth, and sobbed on the floor of my corner office after a hard round of layoffs. This game is not for the faint of heart.
Onward and upward, Amy
I serve you to…
Be in A supportive peer community with other powerful leaders and CEos
I ask the hard questions.
I’m not into “shoulds” or the status quo.
I will challenge you, then hug you.
Solve co-founder issues and elevate your team culture
Raise mission-aligned capital to fund your next major milestones
Clear blocks to land your dream customers, partners, and team members
Strike a powerful blend of badass entrepreneur & fully integrated human
Create unique and aligned opportunities by opening the doors to my network
Bring more ease to your day-to-day business operations..and your life
Rise into your next level of leadership in full alignment
No matter what, I will always stand for your greatness.
"Amy is hands-down the ultimate female-founder sherpa."
"Amy embodies the divine feminine to the highest degree, operating at the intersection of leadership, empathy, vision, and execution. Amy helps me see the immediate things that need tending to now, while illuminating the path ahead. She helps me stay grounded in not only what I need to DO to reach my goals, but how I want to FEEL while on the journey to reach them."
- Terra LaRock
"If you are looking for a refresh with a kickass community, look no further. "
"All it took was one conversation with Amy, and suddenly I was dreaming up new online courses while breastfeeding. Within the first few weeks of the program, I filled my course plus landed VIP sessions with my absolute dream clients, finally! And this was all because someone was truly listening."
- June Lucarotti
"When I work with Amy, I feel bright again."
"Amy has been such a guiding light for me in this really amazing and often frustrating entrepreneurial journey because she gets it. I feel like she’s not leading me but that she’s right beside me. She understands my struggles because she’s been in them. She helps me not only through her experiences but also from her contacts and using her intuition and insight. "
- Alex Friedman
"If you really want to fire it up in your business, the Alchema way will help you get there!"
"Amy has superpowers in curating an amazing group of women, holding a strong, clear and light-filled container and flowing her business magic mavenry to all of us. It seems like Amy has all the answers to our business questions while at the same time, empowering everyone in the group to share their own wisdom and expertise. "
- Maira Holzmann
"Working with Amy means no bullshit. "
"Navigating the roller coasters of running a tech start-up and raising capital—especially as a woman in these spaces—a feeling of isolation is pretty common. Amy generously offers time, ideas, and sisterhood in moments I need it most; a priceless reminder that I’m not alone on this journey."
- Sara Crolick
My entrepreneurial journey started at age 5, when I attempted to sell my McDonald’s Happy Meal toys from my “office” in the front yard (100% profit margin!)
At age 28 I sold all my stuff, left NYC, bought a one-way ticket to India, and traveled for an epic “Eat, Pray, Love” year.
My first business started with a $70 logo and a MeetUp page. It grew to 500 members overnight before the first event was even scheduled (this is the definition of “fire, aim, ready”, baby)
I once pitched a room full of billionaires wearing no shoes in a log cabin surrounded by redwood trees. Those beautiful humans ended up investing millions of dollars.
I am a stand for every entrepreneur finding support, alignment, and fulfillment in their lives — not someday, but NOW.
At my last company, we started every team meeting with a grounding meditation — Board meetings included.
company coach
ceo coach
Transform team culture and
create an environment of trust, accountability, and growth.
For entrepreneurs & CEOs who want to lead more effectively and authentically.